If you have an older age group that regularly visits your winery and you want to appeal to the younger population, too, then consider revamping the approach to your winery and wine tasting in general. The average audience who goes to a winery is the older group, the baby boomers, particularly women, who enjoy drinking wine regularly. Millennials enjoy their fair share of wine as well, but age groups in their range and younger tend to lag behind the aging baby boomer sector.
You want to diversify your audience at your winery for several reasons, the largest one being you want to create more brand awareness. With the youngest generations using social media and influencers to promote brands and products, it's in your best interest to reach this demographic for both marketing and profit reasons. Here are three ways you can make your winery more appealing to younger age groups; in doing so, you can make wine tasting a fun experience for all that isn't reserved for a select few.
Get on social media
Younger generations are using social media to showcase unique imagery about things and to show the behind-the-scenes ways things are created and enjoyed. You can do this for your winery by hopping on board and using a social media platform to talk about and promote your wines. Your wine tasting experiences should be showcased as a fun getaway the younger group can try out, which they will be happy to do once you reach them in the same voice they use.
Consider giveaways and contests
Engaging with a younger crowd via giveaways and contests is going to not only bring these younger crowds to your winery, it will also make your winery stand out from others. Encourage entering online drawings to win free wine tasting tours and have contests where those who love your wine can get engaged with your products. This allows you to give away products and advertise at the same time, allowing you to make your winery stand out in a modern way.
Consider a new wine look
A younger crowd may be tempted to visit your winery if you reintroduce some of your basic wines to a modern makeover. Consider adding a more organic or creative flair to the construction and design of your wine bottles, or have wine packed in single-serve options with recyclable containers your younger customers can enjoy. This way, your winery is not only a fun experience, it is also relatable to things a younger group cares about. Thinking outside the normal wine box and reaching a new demographic can help expand your winery business and bring joy to even more customers.
For more tips, contact a local winery, such as Fletcher Bay Winery.
Share8 November 2021
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